Fruit Winders: The secret of how we brought happiness to Kellogg by torturing fruit.
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....in another part of the galaxy (PR World to be precise), Cake produced a series of pre-release undergound stunts to make kids aware of the emergence of a mysterious new way to communicate (called Chewchat). They did their job fantastically, and kids were buzzing about the mystery of Chewchat Symbols (or so it says here on this PR handout...)

They printed Millions od Chewchat Stickers, each with a unique symbol and web address...