Fruit Winders: The secret of how we brought happiness to Kellogg by torturing fruit.
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So, we had Chewchat, an interactive language that kids could play with. It wasn't 'parent' owned (as the marketing droids like to say).

The next element were the protagonists: 'The Chewchat Gang' - a cast of deranged mutants fruit who chased down and flattened terrified 'real' fruit. These are some early concepts....