cineworldUnlimited

Loco’s┬ánext cinema ad for Cineworld featured animated scenes from popular movie genres to advertise the Cineworld Unlimited membership. Tony┬áincorporated motion-capture data to build five character-based scenes in which our hero, Mr. C. World finds himself thrust into the action. Running from zombies in an apocalyptic city, avoiding prizefighter punches in a boxing ring, evading capture with a helicopter in hot-pursuit, he lands safely in time for a romantic moment just before he revealed to be member of a cinema audience. Using the red accent colour from the Cineworld logo as a visual clue to the brand also enabled clever transitions between scenes, the red boxing gloves become a helicopter searchlight, then a sunset, a movie screen and finally the membership card.