Taking as a starting point the look of their poster and banner campaign, Loco’s Tony Lee recreated the 2D vector artwork into 3D models that would interact within a 3D world. This allowed for more dynamic and believable movements of the characters and objects as the camera followed the action through the various scenes. He designed the look and feel of the piece around a shader that gave the CG a graphic 2D-style in keeping with the new brand identity of My Cineworld.